The
Specialty Coffee Association of America's (SCAA) 13th Annual Conference
& Exhibition will be held at the Miami Beach Convention Center April
20-23, 2001. The largest and most educational coffee event in the
world, SCAA's Conference offers 170 hours of education on a wide range
of topics, from "How to Prosper Next to a National Chain"
to "The Physics and Chemistry of Roasting Coffee."
Over 8,000 coffee professionals from over 40 countries are expected
to participate. The exhibition includes 800 booths featuring coffee
products and coffee-related products. Attendees include representatives
from every sector within the coffee industry: coffee producers, exporters,
importers, roasters, retailers, and coffee-related vendors. The theme
for this years Miami Beach event is "Café Cabana—Hot
Hot Hot!"
Jay Conrad Levinson, one of the most sought after marketing geniuses
in the world, will give the opening keynote address at the conference.
He is the author of the best-selling marketing series in history,
Guerrilla Marketing, plus 24 other business books. His guerrilla
concepts have influenced marketing so much that today his books appear
in 37 languages and are required reading in many MBA programs worldwide.
Dr. Ray Oldenburg, a social psychologist, will give the closing keynote
address. He has held positions in state universities in Minnesota,
Wisconsin, Nevada, and Florida. His book on the subject of informal
public life, The Great Good Place, was published in l989, and
gained a full-page, rave review in The New York Times. He is
currently working on an anthology entitled Celebrating the Third
Place that will include chapters written by coffeehouse owners
who also see themselves as contributors to the life of the community.
Special events include the "2001 Barista World Championship"
and parties at the Fontainebleau Hilton and on Lincoln Road. Information
is available at scaa.org.
About the SCAA
Founded in
1982, SCAA is the world's largest coffee trade association with 2,500
members. SCAA members are located in over 40 countries and represent
every aspect of the specialty coffee industry, from coffee growers
to coffee retailers. The SCAA's mission is to be the recognized authority
on specialty coffee, providing a common forum for the development
and promotion of coffee excellence and sustainability. The 
SCAA's
dedication to excellence in coffee is realized through the setting
of quality standards for the industry; conducting research on coffee,
equipment, and perfection of craft; and providing education, training,
resources and services for members. The SCAA's annual conference is
held in a different U.S. city each year and is the coffee industryıs
largest gathering and exhibition
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