a Film Project
by Bruce Milletto & Ken Davids
has been a long-held dream of both Kenneth Davids and Bruce Milletto
to produce a definitive teaching tool about the origins of coffee.
They began to discuss the logistics of such a project in 1997 when
both were serving on the education committee of the SCAA. Davids,
a noted coffee writer, is the author of Coffee: A Guide to Brewing,
Buying & Enjoying, Espresso: Ultimate Coffee and
Home Coffee Roasting. Milletto is the owner of Bellissimo Coffee
InfoGroup, producer of specialty coffee training materials, most notably
the start-up/operational manual Bean Business Basics, and the
video-training tools "Espresso 101," "Spilling the
Beans" and the "Art of Coffee."
Although leaders in the specialty coffee industry
have spent a good deal of time in producing countries, most of their
employees have not. Davids and Millettos idea is to give
viewers of their video a detailed look at the inner workings of the
diverse processes involved in coffee production, emphasizing the enormous
amount of effort and care required to produce quality coffee, and
highlighting some of the issues and decision points that affect final
cup quality and character.
became clear to Davids and Milletto that to properly portray the complexity
of coffee production they would need to travel to a range of coffee-producing
countries and film the many different cultivation and production practices
in use worldwide. Showing planting, growing and processing in only
one country would not be enough to illuminate the whole picture. In
1999, Davids, Milletto and crew intend to make film stops in Guatemala,
Kona, and at least one additional location in South America and one
in Africa or the Asia/Pacific region. All of the major processing
methods will be covered, and controversial issues, like sun vs. shade
and new hybrid arabica varieties vs. traditional varieties, will be
covered in an open-ended, balanced fashion.
The first stop in shooting The Passionate Harvest
was Guatemala this past February. The photos you see in this issues
Virtual Gallery catalog this leg of the journey. The working staff
included Davids as writer and on-camera narrator; Milletto as director
and co-producer; Bob Ogle as co-producer, lighting and sound engineer;
Andy Pratt as director of photography and camera man; and, finally,
Chuck Jones as Best Boy and in-country advisor.
With generous assistance from ANACAFE, as well
as from Chuck Joness Guided Coffee Discoveries and individual
coffee producers, the crew filmed from Antigua to Lake Atitlan, visiting
a range of coffee mills, fincas and cooperatives.
Our thanks to Fresh
Cup Magazine for allowing us to reprint this report.
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